Wondery, May 2021
If you’ve already followed the story of JUUL, it’s probably not what you think.
It’s a story about the Silicon Valley ethos, greed, politics, and the complex reality of harm reduction. It’s a reminder that addiction consumes everything in its path.
Two young Silicon Valley entrepreneurs set out to rid the world of smoking with an incredible new product. The device stands to disrupt the tobacco industry and make them rich, until it falls into the wrong hands and lives are ruined. From classrooms to hospitals, boardrooms to the Oval Office, what can be done to protect teenagers and is it too late? From Laura Beil, the reporter behind Dr Death and Bad Batch, comes The Vaping Fix, the inside story of the rise of Juul and the making of a crisis.